1. Introduction

Prime Thriftanture ("we", "us", or "our") provides AI-driven market analysis and risk management tools for families and private investors. This Privacy Policy applies to information collected through our website, related subdomains, and any associated services (collectively, the "Platform"). By accessing or using the Platform, you acknowledge that you have read and understood this Policy.

If you do not agree with any part of this Policy, please discontinue use of the Platform. This Policy does not apply to third-party websites, applications, or services that may be linked from our Platform.

2. Information We Collect

We may collect the following categories of information depending on how you interact with the Platform:

• Information you provide directly: name, email address, phone number, and any details submitted through contact or lead forms.
• Account and usage information: preferences, saved settings, and interaction history within the Platform, where applicable.
• Technical and device information: IP address, browser type, device identifiers, operating system, and general location inferred from network information.
• Cookies and similar technologies: data collected through cookies, pixels, and local storage as described in Section 6 below.
• Communications: records of correspondence when you contact us, including support requests or inquiries.

We do not knowingly collect sensitive financial account credentials, bank login details, or government identification numbers through this website. Any illustrative figures, portfolio examples, or market data displayed on the Platform are for demonstration purposes and are not linked to real user accounts unless explicitly stated.

3. How We Use Information

Information collected may be used for the following purposes:

• To operate, maintain, and improve the Platform and its features.
• To respond to inquiries, support requests, and communications you initiate.
• To personalize content and recommendations displayed on the Platform.
• To send administrative or informational communications relevant to your use of the Platform, where you have not opted out.
• To monitor usage patterns, diagnose technical issues, and maintain security.
• To comply with applicable legal obligations and enforce our Terms of Service.

We do not sell personal information to third parties. Any use of aggregated or anonymized data for analytical or research purposes will not identify you individually.

4. Legal Basis for Processing

Where applicable data protection laws require a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to provide a requested service, our legitimate interests in operating and improving the Platform, and compliance with legal obligations. You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out prior to withdrawal.

5. Sharing and Disclosure of Information

We may share information in the following circumstances:

• Service providers: third parties that support hosting, analytics, communications, or technical infrastructure on our behalf, subject to confidentiality obligations.
• Legal and regulatory requirements: where disclosure is required to comply with applicable law, regulation, legal process, or governmental request.
• Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets, subject to appropriate safeguards.
• Protection of rights: to protect the rights, property, or safety of Prime Thriftanture, our users, or others.

We do not disclose personal information to unrelated third parties for their independent marketing purposes without your consent.

6. Cookies and Tracking Technologies

The Platform may use cookies and similar tracking technologies to enhance user experience, remember preferences, and analyze traffic patterns. These may include:

• Essential cookies: required for core functionality of the Platform.
• Analytics cookies: used to understand how visitors interact with the Platform so we can improve content and layout.
• Preference cookies: used to remember choices you have made, such as display settings.

Most browsers allow you to control cookies through their settings. Disabling certain cookies may affect the functionality of the Platform. This Policy does not currently describe a specific cookie consent mechanism; one should be implemented if required by applicable law in your jurisdiction.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods include the duration of an ongoing relationship, legal obligations, and the resolution of disputes.

8. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any credentials associated with your use of the Platform.

9. International Data Transfers

If information is transferred, stored, or processed in a country other than your country of residence, such transfers will be conducted in a manner consistent with applicable data protection requirements. By using the Platform, you acknowledge that your information may be processed outside your home jurisdiction.

10. Your Rights and Choices

Depending on applicable law, you may have rights regarding your personal information, which may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to certain exceptions.
• Object to or restrict certain processing activities.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to a request.

11. Children's Privacy

The Platform is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete such information.

12. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any external sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be indicated by a revised "Last Updated" notice. Continued use of the Platform after any changes constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out through the details listed on our Contact page.